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Why do companies buy Web addresses and pay prizes of a few hundred thousand to several million dollars or euro? (Expl.: www.recycling.com for 300,000 - or U.S. $ 393,000 for www.bike.com, - Euro www.business.com or for 5.9 million euros), the simplest answer would be this: These companies only want to attract attention and spur on sales.

Of course, is still more to it. On the one hand increases long-domain purchase the image. On the other hand, the firms know that Internet users awarded to domains that have unique keywords directly into the address bar of their browser (Expl.: Internet Explorer, Mozilla Firefox, Opera and others). Thus, there are massive advantages over competitors because of the potential customer without detours on the company Web site comes.

The purchase of generic domains, keyword domains, however, and still another positive effect - in the field of search engine optimization (SEO): Is the domain used for the company's site or an information site, this has very positive impact on the ranking (list) in the search engines and catalogs (Expl.: Google, Bing, Yahoo, etc.). These recognize and reward the high relevance of the entered search term to the company domain.

Another interesting question is: Why do companies buy and use these web addresses for forwarding to their own company's site? This is useful if it is also the case of keyword domains that describe their goods or services.

Hence the following question: Why buy domains, if you can run ads on the Internet? Facts that speak for the domain purchase: 1. Sustainability in effect  2. After payment of the price domain, only the low annual fee must be paid. 3. Domains increase the value of their own business 4. Domains also experience an increase in value in the future 5. Domain holders enter each keyword only with holders of the same domain (second level domain = term) with other TLDs (top level domain = extension) in competition. This is manageable. By comparison, connect with as many companies have to compete with the advertising? 6. Search engines are increasingly overloaded with entries, so that it becomes more difficult to achieve good Page-Rank. 7. Finally, must be added that will increase in future due to the increasing shortage of important domains, the number of ads continue.

It has good reason to experience why the No.1 Internet Country Canada and USA, a boom in the market for aftermarket - they know the importance of high-quality Internet addresses.

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